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Advertising Management

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Text Course Topic

Advertising Management – Introduction

Classification of Advertising

Print Advertising

Broadcast Advertising

Outdoor Advertising

Covert & Public Serving Advertising

Objectives & Importance of Advertising

Marketing Communications

Consumer Communication

Consumer Behaviour

Media Strategy in Advertising

Advertising Agencies

Social & Economic Aspects of Advertising

Steps in Advertising Process

Advertising Techniques

Advertising Budget

Advertising Campaigns

Models of Advertising Scheduling

Industrial Advertising

Ethics in Advertising

Measuring Advertising Effectiveness

Advertising Myths

Future of Advertising

News Based Advertising: Ethical or Not!

Category:

Text Course Topic

Advertising Management – Introduction

Classification of Advertising

Print Advertising

Broadcast Advertising

Outdoor Advertising

Covert & Public Serving Advertising

Objectives & Importance of Advertising

Marketing Communications

Consumer Communication

Consumer Behaviour

Media Strategy in Advertising

Advertising Agencies

Social & Economic Aspects of Advertising

Steps in Advertising Process

Advertising Techniques

Advertising Budget

Advertising Campaigns

Models of Advertising Scheduling

Industrial Advertising

Ethics in Advertising

Measuring Advertising Effectiveness

Advertising Myths

Future of Advertising

News Based Advertising: Ethical or Not!

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