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Relationship Marketing

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Text Course Topic

Relationship Marketing – Introduction

Relationship Marketing – Background and Theory

Evolution of Relationship Marketing

The management of relationships

Importance of Relationship Marketing

The Nature of Relationships

Relationship Marketing and CRM

Organizations & Relationship Marketing

Organizations and Types of Relationships

RM – Company & Marketing Perspective

Relationship Marketing Sells

Electronic Relationship

Internal Relationships

External Relationships

Networks and Relationships

Supplier Relationship

Leveraging on Supplier Relationships

RM with Business Associates & Partners

RM and Business Strategy

RM and Green Marketing

CRM as Relationship Marketing Tool

RM through Multiple Stake Holders

Internal Relationship Marketing

Relationship Marketing in Practice

Relationship Management & Customers

RM and Marketing Strategy

RM and Legal Function

The future of relationship marketing

Category:

Text Course Topic

 

Relationship Marketing – Introduction

Relationship Marketing – Background and Theory

Evolution of Relationship Marketing

The management of relationships

Importance of Relationship Marketing

The Nature of Relationships

Relationship Marketing and CRM

Organizations & Relationship Marketing

Organizations and Types of Relationships

RM – Company & Marketing Perspective

Relationship Marketing Sells

Electronic Relationship

Internal Relationships

External Relationships

Networks and Relationships

Supplier Relationship

Leveraging on Supplier Relationships

RM with Business Associates & Partners

RM and Business Strategy

RM and Green Marketing

CRM as Relationship Marketing Tool

RM through Multiple Stake Holders

Internal Relationship Marketing

Relationship Marketing in Practice

Relationship Management & Customers

RM and Marketing Strategy

RM and Legal Function

The future of relationship marketing

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