Know Your Audience

In the drive to success one must be able to identify with one‟s target audience effectively because in doing so the chances of achieving the goals set will be higher and better. If the target audience is not interested in the material or plan being presented then there will be very little progress made towards getting them on board and fired up. Who Are You Talking To Doing the research to identify the best types of people to target is ensure a better and higher percentage of success as the material being presented will be appealing to them. This is perhaps the most important element when targeting the desired audience base. Learning to identify and use this element to one‟s advantage will be very helpful in the process of getting and keeping the attention of the desired audience. Once the target audience is adequately identified then the sense of urgency should be encouraged in order to ensure the endeavor is launched as quickly and as efficiently as possible. This will be especially easy if the motivation levels are at the very highest. Being able to “reach” the audience because of the background information gained to time spend developing it can help to narrow down the individual most likely to respond positively to any project. Having a good grasp on the knowledge needed to create a sense of urgency within the participants is also another way of ensuring success. This will be evident when queries and ideas are being discussed and if the exercise is well managed the sense of urgency will be sufficiently heightened. However the presenter should be well equipped to address any and all questions being put forth. Emphasizing on the point that the opportunity being presented to the target audience is both phenomenal and perhaps even hinting that is has the possibility of being limited will also create the positive encouragement to entice commitment.

Know Your Audience

In the quest to present material that is both relevant yet exciting and engaging one has to be able to understand and relate to the receiving party at all times. Understand It Failing to note these very important elements will cause the entire exercise to be ineffective and a waste of time for all parties involved. Therefore there is a need to understand the audience before making any presentation. Below are some of the aspects or recommendations that should be looked into carefully:  Researching or having some knowledge of the educational levels of the listening audience in instrumental in designing the work that is intended to be presented. If the presented material is too complex or technical then the entire exercise would be rather futile as the audience will not be able to understand its contents.  The material designed to be presented should also focus on the job or professional background of the audience, as this too is impactful and directly connected to the success of the experience.  Having an idea of the audience‟s expectations of the material being presented is also another way of gauging the audience‟s general anticipated attention levels. Making the necessary adjustments to present material that is both applicable and acceptable in standard will ensure the positive participation of the audience. Having a summary of possible questions that may be asked by the audience also gives the presenter both the confidence and the accuracy levels needed when addressing such queries.  Addressing the listening audience at the level of their existing knowledge is also another very important aspect that should be considered. Presenting material that is already known would make the exercise unnecessary and cause the attention span of the audience to waiver.