Most people are already weary of being approached or targeted as potential candidates for business venture partnerships thus approaching them directly and immediately stating the intention for the meet may not work in the individual’s favor.
How the presentation is made is instrumental in getting the endeavor started on the right footing. Appearance is everything some would say and tapping into this thought process may be one way to go.
Appearing confident and successful will definitely perk the intended target’s interest. Once there is some level of curiosity established, then making the actual introduction to the business
becomes a little easier.
This is mainly because the recipient is already sufficiently open to the idea of exploring the idea of the business.
Sometimes taking the trouble to spend time with a customer who has been very loyal can turn in surprising results when the said customer is introduced to the idea of becoming part of the business for themselves.
The initial part of having to convince him or her on the merits of the product or service would not be necessary thus leaving only the presentation of the business plan which should ideally be done in an exciting and dynamic way.
Not taking the trouble to venture into seeing these customers as potential business
partners would be quite a waste of warm market resources.
Casually introducing the topic of the potential business opportunity into the general conversation is also another way of getting the attention of the warm market target audience without giving the impression of trying to make the receiving party commit to the business.
This casual start would also encourage the other party to ask questions that would enable to individual to further capitalize on the situation.