The Executive Summary

Executive summary is an introduction or an overview of a business plan. Executive summary gives the impression of the overall business plan. A business plan begins with the table of contents, followed by an executive summary. Even so, an executive summary should be the last paper you write as it summarizes the business plan according to the outline. These are some tips for executive summary writing: Piece One • Remember that the executive summary is a summary. Try not to make it more than two pages. Make it about 2 – 4 sentences only for each business plan outline. Do not explain everything in detail because the executive summary is to draw viewer’s attention to read more of the business plan. • Use proper and formal language. Do not be long-winded, but be strong and positive on your executive summary. Avoid using “uncertain” words. Instead of writing’ our business may be successful in this area ‘, for instance, it would be better if it is ‘ Our business will be successful in this area’. • Include business name, location, selling products or services and plan purpose in the first part of the executive summary. The second part should include highlighted points of the business plan, or any important news that brings interest to the viewers, such as charts showing gross margin, expected sales and profits. • Be very sure of the purpose of the plan; if the business plan is for investors, do mention in the executive summary about the opportunities or benefits of investing in the business, investment amount required and what can the investors get from the business in return. • Be in viewer’s position to see if the executive summary is acceptable. Make sure it is smooth and fluent, and attracts attention. Find another person who knows nothing of the business plan to have a look at it and give comments. Add improvements before presenting it.